The Yearning for Whiter Skin

An article in the Chosun Ilbo talks about how Koreans want whiter skin (stating the obvious).

Article Here

It says:
"White skin has always been a symbol of wealth and status and therefore a powerful standard for beauty."

I get that back in the day dark skin meant that you were a farm worker but in todays world dark skin means you could afford to go to Bora Bora for vacay no?

I am all for a porcelain complexion as much as the next guy but the girls here take it too far. They look sickly and its not hot.